the Strengths, Weaknesses, Opportunities and Threats. The … The article also covers top HUL (Hindustan Unilever Limited) competitors and includes HUL (Hindustan Unilever Limited) target market, segmentation, positioning & Unique Selling Proposition (USP). 2015 and 2016 have been years of financial growth and increase in market share for Unilever. SWOT Analysis of Unilever Name of the presenter MD IKBAL HUSSAIN ANNA DZIEGIELEWSKA KUMRUN NAHAR UDARA CHINTHAKA FERNANDO WEERAHANNADIGE 2. A SWOT Analysis or SWOT Matrix is a planning method for exploring the four major aspects of a business venture, i.e. 4 Threats in the SWOT analysis of Hindustan Unilever ( HUL ) 4.1 Related Posts: 4) Extensive & integrated distribution system:HUL’s brands are now household name which is only possible due to its 4 tier distribution system namely. During 1990's tight competition in established markets. 3) Millennial generation and their lifestyle needs – The millennial generation is an increasingly big part of the target market of the Unilever group and by focusing on their needs and catering to them, Unilever can find faster growth and higher profits. A Swot analysis of Unilever highlighting its strengths, weaknesses, opportunities and threats. Unilever is a British-Dutch multinational company, founded in 1929. Economic slowdown in ... be marketed in Club Pack stores examples Cosco, Dollar General, Sam's ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 340ba-ZjcyN And these substitute products are available in abundance which makes this point important as one of the weaknesses. Know more about Unilever and its market leading brands and products.. SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) of Unilever Plc, the Anglo-Dutch transnational consumer goods company. 4) Heavily funded research and development initiatives – Unilever is always on its toes to research and come out with new innovative products as per changing requirements of the customers which makes it one of the most loved consumer companies all over. 12) Economies of scale – The volume of business they deal in for every product is enormous giving them that extra benefit of economies of scale to bring down the costs effectively and taking the profitability to the next level. It is a useful technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Unilever is facing in its current business environment. SWOT analysis of HUL (Hindustan Unilever Limited) analyses the brand/company with its strengths, weaknesses, opportunities & threats. This SWOT analysis of Unilever highlights a number of internal and external strategic factors that managers must include in strategy development. This section of the PESTEL/PESTLE analysis identifies the impact of governments on firms’ remote or macro-environment. 9) Excellent CSR activities – Timely and well-thought of CSR initiatives by the brand have strengthened its position all over the world. 1) Growing economies demand more – The emergence of developing economies is raising the living standards of people all over which is a great opportunity for Unilever to place right products in right places. Unauthorized reproduction is This PESTLE analysis examines complications the company faces and the many external factors Unilever must abide by.. strictly prohibited. The second element of a strategic audit is an analysis of the internal mechanisms of the business. please email support@swotandpestle.com. 10) Strong workforce – An employee strength of more than 170,000 from all parts of the world gives it a strength of being a truly global company with diversified cultures working in the same organization. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Pada 22 Juli 1980, nama perusahaan diubah menjadi PT Lever Brothers Indonesia dan pada 30 Juni 1997,nama perusahaan diubah menjadi PT Unilever IndonesiaTbk. 4) Put social media to use for advertising – A large population is already influenced by social media and if Unilever can divert towards social media from TV ads, it can be more effective at a lesser cost for them. Political stability of most countries (opportunity) 2. 6) Flexible pricing – Such big product portfolio allows them to play on their pricing policies from time to time as per the willingness to pay of customers. A SWOT analysis guides you to identify the positives and negatives inside your organization (Strength & Weakness) and outside of it, in the external environment (Opportunity & Threat). This is a licensed product and is not to be photocopied or distributed. 1) Imitable Products – All the consumer products are easily imitable and like other big company, Unilever also has similar problems in dealing with these issues. If you want a custom template for a SWOT analysis, our top-notch … SWOT analysis of Unilever 1. Hello my sweet friend! Let's stay in touch :), Your email address will not be published. The political landscape affects Unilever’s performance. For example, the weaknesses of limited business diversification and imitable nature of products are significant because they influence business stability and performance. © Barakaat Consulting - An Ezzy IT Consulting Business You can change your ad preferences anytime. I love writing about the latest in marketing & advertising. See our Privacy Policy and User Agreement for details. 1) Global footprint with operations in more than 190 countries – Unilever enjoys its global presence in more than 190 countries which benefits the brand image of being truly international. Now customize the name of a clipboard to store your clips. SWOT analysis is a versatile and quite simple tool that is widely used not only in business, but also in life. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Clipping is a handy way to collect important slides you want to go back to later. Apart from good financial performance, 60% of the brand’s business also gained market share. SWOT analysis a highly interactive process and requires effective coordination among various departments within the company such as – marketing, finance, operations, management information systems and strategic planning. For the comprehensive analysis visit: http://www.swotandpestle.com/unilever/ For the external environment factors such as Political, Economical, Social, Technological, Legal and Environmental please visit: http://www.swotandpestle.com/unilever/. This document explains Unilever Mission statement analysis ,SWOT Analysis … From cleanser to mineral water, HUL is forming the life of1.3 billion individuals day by day. Strengths in the SWOT analysis of Unilever : 1) Global footprint with operations in more than 190 countries – Unilever enjoys its global presence in more than 190 countries which benefits the brand image of being truly international. 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