WEAKNESS: Weaknesses stop an organization from performing at its optimum level. With its headquarters in New York, the brand currently spans across 200+ countries, earning a net revenue of $64.66 billion (2018). Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years, and has also been each other’s biggest competitor. Definition of SWOT Analysis What is SWOT Analysis & Matrix? Many people are therefore sentimental about the image Coca-Cola products and therefore, they have grown used to it; it is part of their lives. David B. Yoffie, Renee Kim (2018), "Cola Wars Continue: Coke and Pepsi in 2010 Harvard Business Review Case Study. Terms of Use. The development of new technologies to assist the product/service production and delivery process can be exploited to embed the innovation in business operations. OBOULO-SWOT ANALYSIS OF COCA COLA AND PEPSI COLA.doc - SWOT... School Lycee Lamartine; Course Title ECN MANAGERIAL; Uploaded By randasharafeddine. Pepsi vs. Coke in Venezuela "referred as Coke Pepsi's in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. StudentShare Our website is a unique platform where students can share their papers in a … SWOT Analysis: Coca-Cola Strengths Weakness OpportunitiesThreats S W T O 1. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). 1 page, 284 words . Coca-Cola vs Pepsi-Cola A can identify the core competencies, do market projections and do future planning. Coca-Cola vs Pepsi-Cola A SWOT Analysis can be further enhanced by adopting the advanced SWOT analysis technique. Health Factor: The unhealthy factor associated with its products can take a toll on the health conscious customers and might lose them. Where Pepsi has launched many snacks items like Lays and Kurkure, Coca-Cola is lagging in this segment. Share on Facebook; Tweet on Twitter (MENAFN - … The weights are assigned by considering the probability of occurrence, intensity and impact on the environment. The right people may involve from employees, managers, customers and other important stakeholders that have detailed know how of organisation's internal and/or external environment. Overcoming weaknesses to minimise the threats. SWOT analysis offers various advantages to the Coca-Cola vs Pepsi-Cola A as explained below: However, SWOT analysis of Coca-Cola vs Pepsi-Cola A has certain limitations that the company must consider to achieve its strategic objectives. (2009). The geographic presence in different regions can act as one of the major strength of the organisation. The framework is based on developing four types of strategies, including-. Coke earned a high percentage of its profits in the international market. They are areas where the business needs to … Business Strategy The internal environmental analysis can help an organisation to identify its core strengths and weaknesses. Customers may start preferring new and creative products/services as a result of changing tastes. As previously mentioned, carbonated drinks or the conventional soft drinks have been increasingly associated and criticized for increase in obesity cases across the globe. The decision making in the Coca-Cola vs Pepsi-Cola A takes too much time, causing expensive delays in introducing new products in the market. Sixth International Conference on (pp. If you continue browsing the site, you agree to the use of cookies on this website. PepsiCo SWOT Analysis: Threats. The globalisation pushes the organisation to cross national boundaries and deal with cultural diversity, which may have a detrimental impact if the organisation lacks the cultural intelligence. SWOT for Coke Vs Pepsi is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. Valentin, E. K. (2001). Coca Cola SWOT analysis 2013 by Strategic Management Insight, No public clipboards found for this slide. The oxymoron with soda is that … This … Its top competitors are brands such as Coca Cola, Nestle, etc. Shahir, H. Y., Daneshpajouh, S., & Ramsin, R. (2008, August). PepsiCo SWOT Analysis: Threats Nestle as a competitor. SWOT analysis: it's time for a product recall. (2007). Pepsi Journal of strategy and management, 3(3), 215-251. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. Pada postingan kali ini, saya akan mecoba menganalisis SWOT dari masing-masing perusahaan COCA-COLA Strength (Kekuatan) : Coca Cola SWOT Analysis: 2020. It oversimplifies the process of identifying strengths, weaknesses, opportunities and threats. High job stress and consequent low workers’ morale makes the workforce less productive. Improvement in the customers- lifestyle and standards mean more consumption on consumer goods and services, and more opportunities to encourage the purchase. Below presented is the Pepsico SWOT Analysis strengths, weaknesses, opportunities, and threats as … International Journal of Research and Development, 1(1), 87-90. 2. ; Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. The organisation can draw the criticism from the environmentalists for its poor waste management practices and inability to integrate sustainability in business operations. Business Strategy Presentation Pepsi Presented by: Usman Manzoor Adnan Ammar Bilal Sulman Coca Cola has got a strong competitive edge and is well known for its marketing techniques. Coca-Cola SWOT Analysis. SWOT analysis from a resource-based view. com. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. Strong financial position and health can allow the firm to make further investments. A SWOT analysis of Coke and Pepsi helps in determining the strategies best suited for enhanced future growth for Pepsi and Coke respectively. Coca-Cola vs Pepsi-Cola A SWOT Analysis-A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. But unlike Pepsi, which has branched away from the Soda-only model of revenue, Coca Cola has yet to develop a food or snack. Swot Analysis Of Pepsi 1227 Words | 5 Pages. EduCheer! Coca-Cola vs Pepsi-Cola A. Sometimes, it is difficult to recognise the difference between opportunities and threats as the same opportunity can act as a major threat if the firm is unable to exploit it in a timely manner. Threats of Coca-Cola vs Pepsi-Cola A comes into the fourth column of the SWOT matrix. The poor customer service (such as inefficient customer complaint handling) can trigger the negative word of mouth about the business and affect business growth. Filed Under: Business plans Tagged With: Coca-Cola. Fuzzy SWOT analysis. See our User Agreement and Privacy Policy. History of SWOT analysis. Some examples of internal factors (strengths/weaknesses) are- leadership competencies, intellectual property rights, locational advantages and geographic presence. It gives Pepsi leverage over Coca-Cola. Posted in Seperti yang kita ketahui Coca-cola dan Pepsi merupakan dua perusahaan besar yang bersaing ketat. Presence of competition will ensure expansion of the market by collective effort which is growing with the rate of 25% annually. Coca-Cola SWOT Analysis. SWOT stands for Strengths Weakness Opportunities Threats . SWOT methodology: a state-of-the-art review for the past, a framework for the future. Energy Drink Market SWOT Analysis by Key Players PepsiCo, Coca Cola, Red Bull, Dabur India Ltd . Friesner, T. (2011). 2. SWOT analysis of Coca-Cola vs Pepsi-Cola A can lead the company towards making effective and wise business strategies. To do this, Coca-Cola vs Pepsi-Cola A combines the strengths-opportunities, weaknesses-opportunities, strengths-threats, weaknesses-threats. Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years, and has also been each other’s biggest competitor. SWOT Analysis for Coca-Cola . After getting the bulk of information and a long list of identified internal and external factors, it is important to fill the gaps, avoid repetition and provide an additional explanation where required. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Usually, it is presented in the two-by-two grid form. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. These drinks have continuously piled pressure on the soft drink industry thereby threatening not just the existence of Coca-Cola, but also PepsiCo. Highly Diversified Portfolio – The main strength of PepsiCo lies in the large number of brands under its portfolio spanning across the food and beverage sector.PepsiCo has 22 brands, such as Pepsi, Diet Pepsi, Pepsi Max, Fritos, and others; each generates more than $1 billion in annual retail sales.. 4. SWOT ANALYSIS OF COCA COLA COMPANY Strengths In the swot of coca cola company 1. Below presented is the Pepsico SWOT Analysis strengths, weaknesses, opportunities, and … Swot - Pepsi and Coca Cola. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. Coke/Pepsi Swot Analysis. The identified factors are not ranked according to their importance and urgency, due to which SWOT provides only limited information. For example, this approach does not offer a broader overview of how internal and external environmental factors collectively influence the business in the short and long-run. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. High product quality increases brand loyalty and improves Coca-Cola vs Pepsi-Cola A's performance in a competitive market. PepsiCo faces a number of competitors because of its operations around the world. These include drinks such as “coffee, tea, hot chocolate and milk” (SWOT analysis, p. 1). By comparison, rival Pepsi-Cola's brand value is … Journal of business economics and management, 12(1), 24-48. A SWOT analysis for social media in libraries. If you continue browsing the site, you agree to the use of cookies on this website. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. This analysis of the Cola Wars Continue case study will focus mainly on the profitability of the industry by carefully considering . These two brands have the buying power and brand recognition to compete head-to-head with PepsiCo. Health concerns – Carbonated drinks are one of the major sources of sugar intake. Bilal Disclaimer: This work has been submitted by a student. Overcoming weaknesses to exploit external opportunities. SWOT analysis does not consider the dynamic nature of a quickly changing environment. SERA'08. 14 h) Market Share Growth Rate 15 i) Market Growth 16 5) Pest Analysis 17 6) SWOT Analysis 20 7) Competition 24 8) Product Offering 25 9) Keys to Success 26 10) Critical Issues … Ghazinoory, S., Esmail Zadeh, A., & Memariani, A. Financial analysis is one significant tool with the help of which one can comment on the internal liquidity and risk state of the organization. It is also a fact that both Coca-Cola and PepsiCo control about 40% of the soft drink market. Organisational culture also becomes a big internal weakness when it does not align with the strategic/business objectives. The increasing number of direct and/or indirect competitors affects the organisation's ability to sustain and expand the customer base. Table of Contents INTRODUCTION 3 BACKGROUND INFORMATION 2 MARKET AND ADVERTISING 4 SWOT ANALYSIS 5 MARKETING 3 STRATEGIES 2 SALES FORCASTING 3 COCA-COLA SWOT ANALYSIS 4 PEPSICO SWOT ANALYSIS 4 CONCLUSION 4 EXECUTIVE SUMMARY Purpose Recently our company has been interested in the comparison of other companies so that we may learn … Coca Cola and Pepsi . SWOT analysis is a subjective approach, and there is no standardised way to conduct the analysis. Sarsby, A. It can provide useful information for developing wise business strategies. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. Obviously, PepsiCo’s main competitors are their biggest weakness. Swot Analysis Of Coke And Pepsi. The Pepsi vs Coke in Venezuela SWOT Analysis requires Pepsi vs Coke in Venezuela to differentiate between threats having short-term or long-term implications. Brand Equity – Interbrand in 2011 awarded Coca cola with the highest brand equity award. Coca-Cola image is usually found on hats, T-shirts and many other public spheres. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. This paper aims at studying two giant companies of this industry, i.e. Coca-Cola vs Pepsi-Cola A can adapt and control its strengths and weaknesses (internal factors), but it cannot control the external factors (opportunities and threats): Coca-Cola vs Pepsi-Cola A can use the SWOT matrix to exploit the opportunities and minimise the threats by leveraging its strengths and overcoming its weaknesses. It enables the Coca-Cola vs Pepsi-Cola A to maximise its strengths, overcome the weaknesses, reduce threats and exploit opportunities. Lack of organisational commitment and high employee turnover can increase recruitment costs and reduce organisational productivity. Journal of Intelligent & Fuzzy Systems, 18(1), 99-108. Read More. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. Competent and committed human capital can act as a powerful source of competitive advantage, particularly when business is service oriented in nature. 1. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. This includes Nestle and Coca-Cola. Coke/Pepsi Swot Analysis , Sample of Business plans. This includes Nestle and Coca-Cola. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. Some examples of external factors (opportunities/threats) are- customers’ changing tastes and interests, competitive trends, inflation and population growth. Now customize the name of a clipboard to store your clips. Check your email to get Coupon Code. Threat is the last element to address in the SWOT analysis of Pepsi (PepsiCo). The deteriorating economic conditions affect business performance when they directly influence the customers' spending patterns and purchasing power. The company may lose efficiency due to poor inventory management practices. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. Using strengths to reduce the threats- ST. Reducing weaknesses to reduce threats- WT. The two beverage industry giants Coca Cola and Pepsi control 60% of non-alcoholic beverage industry out of which Coca Cola holds 40% while Pepsi holds 20%. Swot Analysis Of Pepsi 1227 Words | 5 Pages. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Swot Analysis Of Coca Cola And Pepsi Co Essay. People are willing to buy Coke regardless of their choices in blind taste tests, simply because of its reputation. Posted in Seperti yang kita ketahui Coca-cola dan Pepsi merupakan dua perusahaan besar yang bersaing ketat. Journal of management, 29(6), 801-830. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Competitive Position – Coca-Cola Vs Pepsi In 2010, Coca Cola’s total sales revenue was 32.14 billion, net income was 7.580 billion, and gross margin was 65.57%. Marketing Teacher, 2000-2010. Adnan SWOT ANALYSIS FOR PEPSI COLA. Coca Cola has got a strong competitive edge and is well known for its marketing techniques. Coke/Pepsi Swot Analysis. Many people describe the taste of Coke as that of crispiness with a balance of flavor and sweetness, which is absolutely unparalleled in the world of soft drinks, Coca Cola is said to be so good that it will be consumed by people until the very end of civilization, as compared to Pepsi, which is an example of a challenger brand, seeking an edge against the dominant Coca Cola. An organisation may own different intellectual property rights that can make the product offerings unique and exclusive, making it difficult for competitors to imitate. Next . Brand Equity Model for Coca-Cola & Pepsi 23. The four components of Coca-Cola vs Pepsi-Cola A SWOT analysis are given below. Access to the suppliers that offer raw material at a lower cost can improve the overall business efficiency. The above-mentioned Limitations of SWOT Analysis for Coca-Cola vs Pepsi-Cola A indicate the need to adopt a holistic view. Unlike the Pepsi brand which cone in a little later. Coca-Cola and Pepsi are the big to players in the beverage market. [1] The company owns, distributes and sells over 500 various non-alcoholic beverage brands in over 200 … PepsiCo SWOT analysis Strengths The identification of strengths, weaknesses, opportunities and threats generates a bulk of information which may only be useful to a limited extent. It indicates the need to revise the pricing strategy.
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